Italy 
Assertive Communication
Assertiveness is the ability to express one’s needs and rights, one’s positive or negative feelings, without infringing on the rights and limitations of others; communicating and listening openly, directly and honestly.
With the Assertive Communication course, ASACERT helps analyze and clarify the elements needed to improve assertive communication and techniques of: self-esteem, active listening, risk-taking, expressing constructive criticism, goal setting, and managing positive feedback.
To be assertive requires a good level of self-esteem, that is, being able to value yourself without, however, violating the limits of the people with whom you interact.
Thanks to the Assertive Communication course developed by ASACERT Strategic Coaches, within the training framework dedicated to Soft Skills, managers, employees, salespeople and all those figures who are called upon daily to manage problematic situations with customers, suppliers, employees, colleagues and superiors, will be able to acquire the assertive mechanisms and techniques to put into practice in different work relationships.
Recipients
Specific course for All those who are called to handle conflict and critical situations, those who need to increase self-confidence by identifying appropriate behavior in problematic situations with customers, suppliers, employees, colleagues and superiors. The course can be for a single speaker or a small group of up to 25 participants. Multi-day training can be provided for groups over 25 participants, to be arranged with the client.
Duration
1 – 3 days, to be agreed with the customer according to the needs and number of participants
Objectives
Perform communicative self-diagnosis
Analyze the communication process
Improve verbal and nonverbal communication
Acquire the goals of assertive style
Adopting assertive behavior and the components of assertiveness
Resolving conflicts arising from aggression
Contents
The Components Of Assertive Style
Self-esteem
Knowing how to actively listen
Knowing how to say no
Taking risks
Expressing constructive criticism
Responding to unfounded criticism
Managing positive feedback
Define clear objectives
Self-Diagnosis.
Identify your own behaviors
Improve relationships and communications
The limits of passive aggressive behaviors
The construction of assertive behavior Learning to be critical in a positive way
Assertive Behavior
A typology of questions
Assertive listening
Response styles
Functional distinctions
Assertive situations
The Practice Of Assertiveness In The Work Environment
Relationships with colleagues: helping relationships, negotiating situations, difficult behaviors
Relations with superiors: making requests, expressing opinions, enforcing results
Relationships with co-workers: knowing how to evaluate performance, issue clear directives, develop listening skills
Resolving Conflicts
Reacting to nonassertive behaviors
Dealing with aggressive attitudes
Developing self-confidence
The Problems Of Change
Resistance to the solution
Define a range of progression: comfort zone, risk-zone, panic-zone
Certificate
Certificate of participation in the course
Teachers
Qualified trainer of Strategic Communication & Coaching
Place
Course deliverable at client company or at ASACERT headquarters in Cormano (MI)
Testimonial
“Northway’s strategic roadmap clarified our priorities, aligned teams, and improved decision-making. We’ve seen real results in efficiency, project execution, and adaptability — a true game-changer for long-term growth.”
James Whitaker
CEO, AlphaTech Solutions
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